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Design Thinking:
Ideation and Abstraction
Master of Design Thesis / NSCAD University

Christopher Scully
2008

Visual abstraction for designers may be seen as an ideation strategy, as a communication tool and as visual metaphor. Abstraction is a significant part of the very fabric of our thoughts: it helps us come up with ideas, communicate them, and generate analogies conducive to their understanding.This work attempts to demonstrate the creative potential of abstraction for communication designers and to contribute to sharpening the design discourse.

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